About us
BeYond360 
BeYond Your Expectations
BeYond360 transforms online retail by merging immersive 360° virtual tour technology with complete e-commerce infrastructure creating interactive digital showrooms where customers explore, engage, and purchase as if they were in a physical store.
Our journey began in 2014
Over the past decade, we’ve delivered 10,000+ panoramic photos and 200+ virtual tours for Qatar’s leading brands—Peugeot, Suzuki, the Museum of Qatar, and premier real estate companies—establishing ourselves as regional leaders in immersive visualization.
Founded by Makram Alfakih, CEO of Beyond Media Co Qatar and threesixty.qa, this experience revealed a critical market gap: businesses needed more than standalone virtual tours. They needed complete platforms where immersive experiences seamlessly integrate with e-commerce transactions.
Traditional e-commerce felt flat. Virtual tours existed in isolation. Neither delivered the complete experience customers demanded.
We built BeYond360 to bridge that divide. Empowering businesses with immersive commerce
With this expertise, we built BeYond360 to empower businesses of all sizes to showcase their products in virtual showrooms that feel real and engaging—transforming how customers discover and buy online.
Our platform eliminates the limitations of physical retail: no geographical boundaries, no space constraints, and no compromise between immersive experiences and seamless transactions.
Our platform provides everything you need to sell online
Complete Virtual Commerce Solution:
- Customizable virtual store templates— Ready-made designs or fully customized environments tailored to your brand
- Product and catalog management— Upload and organize your entire product catalog seamlessly
- Secure hosting and checkout— Integrated payment processing with secure transactions
- Order and inventory tracking— Real-time management of orders and stock levels
- Analytics and reporting— Track customer behavior, engagement, and sales performance
- Built-in integrations— Connect with payment gateways, shipping providers, and accounting systems
- Launch fast and easy: Choose a template, send us your products, and we’ll create your customized showroom—ready to sell online.
Why BeYond360?
BeYond360 helps you sell smarter, not harder. Whether you’re launching a new store or upgrading your brand, we’re here to make your retail space unforgettable.
Smart ideas Step into an immersive 360° virtual showroom where customers can explore, interact, and shop your products as if they were right there in person.
Outstanding support Dedicated to guiding you at every step, with fast, reliable, and personalized assistance whenever you need it.
360 Virtual Showroom An interactive digital space that lets your customers explore, engage, and shop in a fully immersive 360° environment.
Let your customers experience your products in 360°
In today’s digital-first world, capturing your customer’s attention is more important than ever. BeYond360 transforms ordinary online shopping into extraordinary immersive experiences that drive engagement and boost conversions.
BeYond360
Makram El-Fakih
Founder
Makram El-Fakih is a visionary entrepreneur with more than two decades of experience driving innovation in Qatar’s marketing and advertising sector. As a leader and business builder, he has developed impactful ventures that combine corporate identity, digital solutions, signage, media campaigns, and immersive 360° virtual tours. Known for his ability to blend strategic foresight with practical execution, Makram consistently delivers growth for both his companies and his clients, while fostering innovation and strong partnerships across industries. His entrepreneurial drive continues to shape Beyond360’s mission of redefining digital engagement in the region and beyond.
Hatem Shashaa, MBA, MSC
Co-Founder
Hatem Shashaa is an entrepreneur and finance leader with over 20 years of experience in corporate finance, M&A, and international markets. He has advised Fortune 500 companies and startups alike, with a proven track record in strategy, deal-making, and business growth. At Beyond360, Hatem focuses on driving innovation, building partnerships, and shaping digital solutions that help businesses scale in the new era of virtual commerce. His career includes founding and leading Investway Canada, an M&A advisory firm serving global clients, and holding senior roles at international banks where he structured multi-billion-dollar transactions. He brings a unique blend of financial expertise and entrepreneurial vision to help position Beyond360 as a catalyst for digital transformation and sustainable growth.
Youssef Youssef, PhD, MSC, CPM
Board member
Dr. Youssef Youssef is a professor, consultant, and keynote speaker with over 30 years of experience in strategy, governance, customer excellence, and digital transformation. As President of CIMMO, he led the institute’s revival in 2016, advancing equity, diversity, and inclusion in the marketing profession, and as co-founder of international business associations, he has fostered cross-cultural collaboration and global economic growth. With a Ph.D. in Knowledge Management and extensive executive leadership, Dr. Youssef brings strategic foresight, academic rigor, and practical experience that add significant value to Beyond360’s mission of driving innovation and sustainable business growth.
